I received a phone call from Richard Scheutz about a new venture that he and some other sports betting heavy hitters were looking to start. I was asked to submit a proposal for Website Design and Website Development. Of course! This began an intense development, design, and consulting project that resulted in American Bettors’ Voice.
MasseyMedia was hired to:
- Create a website for end-users to access pertinent information created by American Bettors’ Voice, listen to its podcast, and provide a forum for discussion.
- Create eCommerce capabilities that would allow purchasing memberships on the front end and be manageable on an administrative system.
- Create a backend that allowed American Bettors’ Voice to create mass emails to be sent. These emails can be targeted based on information captured via the front end – such as email by state, title, or any other demographic item.
- We also created a middle layer allowing members to access their account information and eventually member-only content.
Utilizing custom website development and modern website design, MasseyMedia created a sharp, well-focused website to serve as a landing place for all things sports betting advocacy. We also designed a backend system that manages all membership information, email design & launch capabilities, message analytical information, and website performance.
American Bettors’ Voice exists to “assist the sports betting industry in achieving a sustainable model by securing a seat at the table for the sports betting consumer and giving them a voice”.
